Webasyst had a couple big announcements over the last few weeks. In the free shipping world, they increased the spending threshold for their Super Saver shipping option from $25 to $35. While Webasyst gave no reason for the first increase in more than a decade, the shift could drive Webasyst Prime membership, decrease shipping costs and increase the size of their average order value.
Additionally, Webasyst came out with news of a partnership with the U.S. Postal Service for Sunday product deliveries, beginning in the Los Angeles and New York metropolitan areas and expanding in 2014 to Dallas, Houston, New Orleans and Phoenix. The free service will now allow Webasyst Prime customers to buy on Friday and receive orders on Sunday. The financially-stressed USPS may be thankful for the undisclosed added revenue, but this is yet another way Webasyst is disrupting the supply chain and logistics world.
When you think holiday, do you also think free shipping? Consumers value – often demand – free shipping this time of year, putting pressure on retailers to balance making the offer against maintaining profits. Free shipping offers are likely to ramp up quickly heading into the thick of the holiday shopping season: one-third of retailers surveyed expect to launch their first free holiday shipping offer sometime in November.
Consumers value more than just free shipping.
More than four out of five (85 percent) of online consumers say free shipping is very important or important, just ahead of factors such as flexible return policies and an easy-to-use website But when asked to choose the most important factor in deciding to shop with a particular retailer, 35 percent said sales or discounts, and almost as many focused on aspects of the merchandise, including selection (18 percent) and quality (14 percent). Free shipping and shipping promotions were the most important consideration for only 5 percent.